Tip of the week 28 - Reducing spam rates: 3 basic factors to consider
As per reports of Kaspersky Lab, the year 2018 saw 52.54% as the average percentage of spam in global mail traffic. A full-blown study on our survey reports conducted for holiday email marketing, made us realize that few users faced difficulties since their emails ended up in spam folder.
The top-notch to initiate and reduce spam rates of your email campaigns requires ensuring basic factors, after authenticating your email with
SPF, DKIM and DMARC. Achieving a hang of these will help you sort out trouble of emails being marked as spam. If any of the basic factors are affecting you, it's better you darn it to reduce your spam rates.
1) Consent Emails - Always begin your email marketing campaigns by sending your subscribers a
consent email. There is no point in sending details regarding the product, offers, newsletters, etc., if they are least interested. Consent emails will help you to convert your leads to prospects and gradually to customers.
2) Sender Address - More often you receive emails from an unknown address and move it to spam easily, right!? Before opening an email, the first thing you make sure is whether the sender address helps to guess what's inside. Customers expect the same. So before sending email campaigns,
update the sender address, making your identity clear by your name or brand.
3) Unsubscribe Button - For marketers, unsubscribe button will be the worst enemy ever, but for smart marketers, it would be their best friend.
This button can be considered as a strainer which helps separate subscribers who would want to receive your updates from the rest. It is indeed a blessing for marketers that customers can click on the unsubscribe button rather than marking it as spam.
Isn't life all about experimenting and making things right? Try out these experiments to reduce spam rates.
Best,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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