Tip of the week 47 - 5 creative types of email content for this holiday season
As we all know, holidays are indeed a great time to drive more sales to businesses. What are your email marketing strategies for this holiday season? Are you worried about the email content for your contacts this time? Let's dive deep into the types of email content that could be sent out to your contacts.
Note: We've a tip on cleaning your email list that can help you keep your holiday email content useful to relevant contacts.
Here's how to create a great holiday email marketing experience:
1. Holiday themes: This is the easiest of your holiday emails. Holiday-centric themes and imageries set the mood of your email campaign.They are unbeatable in the art of impressing contacts, unlike other templates. Check out the email templates from Zoho Campaigns.
2. Season specials: Don't end up focusing just on themes that make your content irrelevant. Read your reports and write content that interests each of your contacts. Give shipping offers and coupons in your holiday sales preview to all the "early bird" shoppers. Include the holiday histories, invite them for contests, fund-raising events and many more to make your emails more engaging.
3. Year-end updates: Most importantly, say thank you to all the contacts who joined the journey along with your business. Send emails that contain the end-of-year updates and make brand announcements/product updates for the new year that is all set to take you to new goals for your business. This helps your contacts be aware of all the updates that happened in the past.
4. Business gifts: The joy of celebrating holidays with gifts can be made possible by offering your contacts gift certificates. Share gifts to your contacts via emails to ensure that they gift something for their friends/family. By giving your recipients these options, they will feel that they're valued giving you better engagement rates.
5. Insider stories: Upload videos or attach photos while sending out emails where you can show them your workplace, how products are made (not your trade secret, of course), seasonal wishes/greetings from your team. This way, the recipients feel a personal connection towards you and you can count them in while taking the list of sales that happen next time.
Now that you're all ready to craft your holiday email campaign, we wish you a delightful holiday email marketing this season!
Keep watching out this space for more tips and best practices on holiday email marketing. You can also write about your requirements in the comment box below. We'd love to hear from you!
Regards,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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