Tip of the week 31 - Get the best out of webinar email marketing
The whole idea of conducting a webinar is to bring in audience from different platforms and educate them on various topics. Email marketing is the perfect way, till date, to communicate with registrants.
Email marketing platforms provide integration with webinar software in order to help you promote your webinars and thereby engage a wider audience. Here're a few tips to guide you in getting the best out of your webinar email marketing.
1) Webinar invitations - Usually the first thing you do after people subscribe to newsletters of your brand/company is to send them a welcome email. Likewise, when you are conducting a webinar, send your registrants a webinar invitation email (i.e., at least a week before the webinar) with a CTA button. This will get you more attendees for your webinar. Make sure that your webinar invitation contains the gist of the webinar. This lets them know that you value them and their time.
2) Reminder emails - Do not stop with just the webinar invitation email. By sending a reminder email, you are following up so that you have more people to attend the webinar. And this follow up does not have to be manual. It can be set up with the help of autoresponders. It's better to remind your registrants 1-2 days before your webinar. You can also send them an 'it's happening now' email to make sure that you don't miss people who might change their minds to attend the webinar at the last moment.
3) Craft content for the right audience - Before sending out webinar invitations, you have to craft content and choose the right audience for each webinar. For example, if you're conducting a webinar on the best email marketing strategies, you need to target email marketers and marketing decision makers. This could be done with the help of the data you hold about your subscribers through segmentation.
4) Follow up emails - Your webinar attendees would expect a thank you email. Never miss this chance. You can send a thank you email to all your registrants along with the summary of your webinar. This will also provide insights to people who registered but couldn't attend and, would drive them to register for future webinars. Also, try to get suggestions from your attendees in deciding a topic for upcoming webinars which is another way to build a positive relationship with them.
Note: Zoho Campaigns now integrates with Zoho Meeting for email marketers to promote webinars and engage leads. We've an online guide to help you understand more about this.
If you've any suggestions or clarifications, feel free to comment below.
Best,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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