Tip of the week 59: 5 tips for email communication during a crisis
Kudos to your adaptability and resilience, you are well into the quarantine mode and are doing good by staying indoors. Now, as an email marketer it's time for you to craft content that engages your customers while they are indoor too. Even though various parts of the world stands still today because of lock down, work still continues.
You must be sending newsletters to your customers during this period, why not change the contents of it for a few days?
Follow these tips and craft newsletters or emails that resonate with your brand, customers and the concurrent time.
Employee generated content-
Work from home is now the prevalent mode making you and your colleagues follow the same. As an email marketer, try to include such employee generated content in your newsletters and garner a more effective bond with the customers. Send emails with videos or articles sharing your 'Work from home' experience. Such content will resonate well with the recipients and they too will relate to content.
Maintain humility-
Times like these see dip in the productivity across different fields. Your customers too might feel the brunt. Maintain a tone of humility in your content, don't boast about the product or your work. Try to ensure your support for your customers in such a crisis.
User focussed content-
Try to visualize the scenarios your customers can have with your product or brand. Try to analyse the problems based on prior interactions and complaints and create content. Provide them with scenario based solutions much before they find themselves with doubts.
Leave a space for your subscribers-
It's only natural that different brands will capitalize this phase and send emails to their clients. Many will focus on saying more and trying to provide resolutions, only few will lend a shoulder or ears. Be the faithful listener and ask your customers to write back citing their experiences with your product or work from home.
Choose your words and elements carefully-
During times like these many brands try to churn out email promotions with images and words. You as an email marketer can do your part by judiciously choosing words and elements in your content. Try to refrain from using words that directly hint at closeness or social gathering. Don't use images of crowds and meetings.
Follow these tips and let us know if it helped you in your email marketing.
Regards,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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