Tip of the week 87 - Email Seed List : The Whats, Whys, and Hows (Part - One)
As email marketers, we make multiple decisions on a day-to-day basis that shape our entire marketing results. And one of such crucial decisions is "Whether my campaign is all ready to reach its respective audience?"
And the best way to make an informed decision about this is to send a test campaign to your email seed list before sending it out to your prospective audience.
Now, if you are wondering what a seed list is, why is it so important, and how to create one, then this tip is for you. Keep reading to know all about the email seed list!
What is an email seed list?
It is always recommended to test and analyze the performance of an email campaign. And the most widely popular way of testing the campaign is to send out a test campaign before launching the main campaign.
In such a case, you need a collection of test email addresses to send out test campaigns, right?
That is when the email seed list comes into the picture. An email marketer creates an email list that has email addresses that are addressed to themselves or of their colleagues, also known as test addresses.
Such collection of test email addresses, that is built specifically to send test email campaigns is known as an email seed list.
Why do you need to create an email seed list?
Prevention is always better than cure. We all know it.
The same principle applies to email marketing as well. Testing the email campaign has always been the shield that prevents future setbacks.
An email campaign is usually best tested with a small bunch of known email addresses. So that's when an email seed list helps an email marketer...
- Simplify the email campaign testing process
- View and fix the display of various elements of the campaign in multiple ISPs— Inbox service providers— and gadgets
- Ensure campaign deliverability
- Manually verify the links and CTA's present in the email campaign
How to build an email seed list?
Here are few steps to build your email seed list with Zoho Campaigns
Step 1 - After creating your email campaign, click on "Send test email"
Step 2 - Click on "Add" to enter your test email address. To test effectively, add email addresses from different ISPs.
Step 3 - After adding and selecting respective test email addresses, you can click on "Send Test Email" to successfully send your test campaign.
We hope this tip was informative. We will be back with another tip to help you make the best use of the email seed list and in turn optimize the performance of your email campaigns. Stay tuned!
Regards,
Vinaya.M
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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